Well...we wanted to begin selling tickets gradually. That way we could ensure that our processes were robust before subjecting them to heavy demand. So, on August 1, we simply began selling our five-show Flex Passes, thinking that we might sell a few dozen over a two-week period.
Instead, our office was filled with people all morning, and our online system was taxed also. So much for our gradual start! At the end our first day we had sold over 110! Tickets to all shows remain available, although a few performances are starting to fill up.