Like all movie theaters, Sipe Center shows films under contracts negotiated with the various movie studios. Each studio has a different set of requirements and a different pricing structure.
As we navigate through the contractual requirements and set our own ticket prices, we have two guiding principles. We want ticket prices to be fair for everyone, and we want to treat our B-Rec cardholders extremely well. We can't make every showing free for B-REC members, though, because the studios simply make us buy a ticket for anyone we admit free. Doing that would bust our budget.
Whenever we can, though, we will make at least one showing of every film free for B-Rec members. Maybe we can discount some B-Rec showings also. So be sure to check the pricing for the particular showing you will be attending.